What got my attention, however, was the newest version of Grape-Nuts, the first in decades: new Fit. Post has been up-dating their cereal lines since going independent, and has done some creative work. Even the stalwart Grape-Nuts has had a packaging facelift, and now a new variety to add to the brand. New Fit "fits" into the health orientation of the brand, and is promoted as "power-packed nutrition for your everyday adventure" and targeted to an active, younger customer. Fit comes in a unique cranberry vanilla flavor, and I'm sure that if it goes over well other varieties might be introduced as well.
One of the notorious facts about Grape-Nuts is that it contains neither grapes or nuts. The original formula was mainly made from wheat and barley. New Fit contains these same staple ingredients, but is expanded with such things as dried cranberries, oats and natural vanilla flavor. Overall, the range of flavors in these constituents makes for an interesting taste sensation, all without being sweet. It's not a taste knock-out, but it provides a pleasant palate experience that goes beyond the ordinary common in most cereals.
Fit is a medley, and one advantage of such mixes is that they can provide a variety of texture experiences. Fit contains crunchy nuggets of wheat, oat granola, puffed barley and dried cranberries. It holds together even in milk, although puffs tend to become slightly gummy. Also, I noticed that at the bottom of the bag the cereal broke down into crumbs much more than normal, so the last few bowls might end up somewhat disappointing.
Admittedly, eating healthy cereals doesn't have the same excitement as a highly-sweetened kids' cereal. Nevertheless, for their target audience Fit makes for an emotionally satisfying breakfast. There is no guilt, and you feel that this could actually boost your ability to stay active. You can't go wrong with that.
As I commented in an earlier blog post, the target of new Grape-Nuts Fit is somewhat similar to Wheaties Fuel. Although less macho, it is directed at active people who want to look and feel great. In many ways, I prefer Fit over Wheaties Fuel. The latter is too sweet and doesn't have near the protein, so Fit might be a more sincere option for those who really want a breakfast of champions that they can also enjoy.
(Review protocol HERE)