This is not the first cereal made with yogurt, but the first major brand utilizing the high-protein, low-sugar dairy Greek type. Additionally, this variety is comprised of two granolas made with real Greek yogurt, whole grain flakes and honey. So, how does it stack up as a breakfast cereal?
Let's start with taste. I believe that a big reason for Post's success with the Honey Bunches of Oats brand is the creative combination of ingredients that are big on flavor. This latest variety is no exception. Apart from the more standard ingredients like granola and flakes, the yogurt clusters do add a bright flavor to the mix when you bite into them. Along with the slight sweetness, it makes for a tasty breakfast. So far, in my opinion, it's the best tasting new cereal of the year.
Marketing has contributed to this being perceived as a unique, healthy cereal. Even the stylized lettering (which is barely Greek) on the box contributes to the experience that consumers will have as they chow down. Combined with the solid taste and texture, the overall experience is very positive.
Post is definitely emphasizing the nutritious values of Honey Bunches of Oats in general, and this Greek yogurt version in particular. The claims here are on 5g of protein and 33g of whole grains per serving. Not bad, but all is not perfect. First, I am surprised considering the high protein qualities of Greek yogurt that the numbers are not higher. Also, fat (3.5g) and sugar (22% of weight) contents are little higher than what I would desire in a highly nutritious cereal. Nevertheless, you really can't go too wrong offering this to your family.
As you can tell from the individual categories and ratings this is a well-crafted cereal and one that deserves the attention it is getting. My only question is whether it will be able to sustain popularity once people move onto the next health food fad. Nevertheless, it will contribute to the overall popularity and strength of Honey Bunches of Oats. That has to be good news for Post, which seems to be getting it together in recent years.
(Review protocol HERE)