Friday, June 20, 2014

Kellogg and Danone team up for convenience

One of the reason for cereals' recent decline is the desire by many people for greater convenience. Many want to eat on the run and don't have time to sit down to a bowl of cereal. Over the years there have been numerous attempts to make cereal more convenient, with cereal bars the biggest winner.

Kellogg is trying yet again, and this time they have partnered with global yogurt maker Danone to have several varieties of cereal like Special K, Frosted Flakes and Froot Loops atop a bowl of Greek yogurt, a very popular food right now. This will fit into Danone's YoCrunch brand where combo packages of toppings and yogurt have long been for sale. The purchaser simply mixes the two together for greater flavor and texture.

This appears to be a win-win situation for both companies, and might start a new trend for cereal consumption.

(Source: Marketwatch)

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