Black cereal

One of the ways that cereal companies can innovate is through the use of novel ingredients.

BakeryandSnacks.com has an interesting article citing research that suggests that cereal makers should consider including black grains into cereals for China, as they view such grains as healthier. This not only should be seen as a strategy for those wanting to break into China itself, but even as a way to reach out to ethnic Chinese in North America and other parts of the world.

Black could be a new color coming to your breakfast bowl soon? Would you eat black cereal?