Taco Bell goes for Cap'n Crunch

Taco Bell restaurants announced Friday the testing of a new co-branded breakfast item featuring Quaker's Cap'n Crunch Berries cereal. The trial is currently underway in Bakersfield, California, and if it goes over well the chances are good we'll see it spread elsewhere. These "Cap'n Crunch Delights" are deep-fried donut holes stuffed with icing and rolled in the cereal, and will be available all day.

Certainly this is a novel addition to Taco Bell's menu, and perhaps it represents some out of the box thinking at Quaker as a way to strengthen brand awareness. This could be the type of innovation cereal companies need to try to keep relevant, bolster traditional cereal sales, in a marketplace that seems to shrug with indifference over the typical breakfast fare.

(Source: Nation's Restaurant News)