Porridge cafe

Cereal restaurants are not new, but the start of the innovative Cereal Killer Café in London last fall may have launched a resurgence of this format, at least outside the U.S. There are reports of other cereal restaurants opening in the U.K., and now in other places like Australia. And, one that has caught my attention is the Porridge Café, also in London.

Not another copycat cereal restaurant Porridge Café focuses on cooked cereals, the ultimate comfort food, and has created a creative gourmet menu that extends well beyond breakfast.

I have noted on several occasions in recent years a growing trend toward hot cereals. Perhaps a unique concept like Porridge Café might be on to something that could fuel this growth.

We'll be watching.