Thursday, June 16, 2016

The possibilities of custom packaging

I don't want to sound like a broken record, but one of the most impressive innovators in the cereal industry is mymuesli of Germany, which has been featured here on several occasions. Their major contribution is the successful development of a model for custom cereals, which some American companies have attempted, but so far have failed.

Part of the appeal of mymuesli is the comprehensive experience they provide consumers. It's not just custom recipes they provide, but so much more; and that now includes an experiment with custom packaging. This level of personalization engages customers, and makes buying and eating cereal lots of fun.

Heidelberg, the large German company that makes commercial printers, has partnered with the cereal company to setup a custom printer in one of mymuesli's stores so that customers can walk out with a canister featuring their selected text and images.

Read Heidelberg's press release on this innovation, and consider the possibilities of well-established U.S. cereal companies could catch a vision for a whole new level of innovation!

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