On the positive side, it is good to see some new cereals, with bold, fun packaging that should grab consumer attention in the grocer's aisle. The whole miniature toast experience will liven up the breakfast table, at least on the short-term.
I take exception, however, to General Mills calling this a NEW cereal brand. Perhaps it is a distinctly named brand, but the small toast concept is hardly new for GM. What about Cinnamon Toast Crunch, French Toast Crunch, Chocolate Toast Crunch, and others? Obviously, the earlier "toast" varieties have been very successful, so why not expand on it? But, in light of that, to call this a new brand is a stretch.
Nevertheless, we'll watch (and taste) to see if Tiny Toast is a way for people to keep cereal at the forefront of their breakfast menu.