This is likely a marketing test for now, but it will be interesting to see if cereal companies continue trying these types of efforts to raise the profile of a food that is in need of rejuvenation.
Cereal! This blog is about our favorite breakfast food, and the important role that it plays in our culture. Special attention will be given to news, marketing, trends, and how we enjoy cereal in our lives. The Breakfast Bowl is the leading independent blog about cereal, and is not connected with any cereal companies or marketing firms.