The new Tiny Toast cereals from General Mills provide a perfect occasion to grab a bowl (or two, in this case) to provide my impressions of what they bill as their "first new cereal brand in 15 years," an over-hyped claim in my opinion. These received much attention when released a couple of months ago, and General Mills is hoping that they will generate some of the same kind of excitement that some of their other "toast" cereals enjoy, namely Cinnamon Toast Crunch and French Toast Crunch.
Tiny Toast comes in two flavors, blueberry and strawberry, and both will be considered in this one review.
So, how do these new cereals actually taste? In short, pretty good. With the increasing commitment of General Mills (and other companies) to use only natural flavors, newer cereals are much more pleasant and muted, than the blasts of flavors that come from artificial ingredients (let alone the powerful whiff of chemical scents that erupt from the bags of newly open cereals with artificial flavors). The blueberry and strawberry flavors here are evident, although I like the strawberry better. Blueberry Tiny Toasts actually bordered on lacking in taste.