Fast food restaurants offering unique cereal desserts is also not new. Two years ago Taco Bell utilized Cap'n Crunch on deep-fried donut holes.
I'm surprised we have not seen more of these combinations, as they are win-win scenarios for both the restaurants and cereal companies. For the beleaguered cereal makers, these types of arrangement are tremendous branding opportunities. This "out of the bowl" thinking reinforces the fun and versatility of cereal, something desperately needed to retain and increase consumer interest.