Cereal and bloggers

Here are some noteworthy blog posts concerning cereal from the past few weeks:

 

THEoracle explains why Rice Krispies go "snap, crackle and pop"

 

xflickerflyx is convinced that each cereal tastes best when matched with the right type of milk

 

All this chiitah-chattah is not impressed with Golden Grahams as  "ridged" cereal

 

Lauren is not convinced that low-sugar cereals lead to people eating less sugar

 

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Technorati Tags : cereal, blogs, breakfastbowl

 

Cereal Flavored Frozen Yogurt

When starting this blog I had no idea that so much attention would be paid to cereal restaurants, but obviously this is where much cereal innovation is taking place right now.

 

Case in point: The Cereal Bowl restaurant is introducing cereal flavored frozen yogurt, called "Freeze N' Flakes" to its menu. Customers will have the choice of up to eight cereal (such as Coco Puffs and Lucky Charms) and topping choices in a soft serve vanilla yogurt.

 

Press Release here.

 

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Technorati Tags : cereal, The+Cereal+Bowl, yogurt, breakfastbowl

 

Playing on your strengths

Everyone knows that most people consume Kellogg's All-Bran cereals mainly to assist irregularity. Instead of glossing this over, Kellogg has wisely decided to capitalize on this brand position in it's advertising. While not the first advertising to do this (see Had Your Bran Today?), this latest ad featuring restroom stall graffiti speaks a clear message to anyone who's spent a long time on the throne.

 

See at Adverbox

 

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Technorati Tags : cereal, advertising, Kellogg, breakfastbowl

 

Cereality on wheels

Cereal restaurant, Cereality, is involved in its own form of creative marketing, now as part of a joint venture with Dodge. They have created a "Cereal Sprinter", a customized van that is not only a moving billboard but also a mobile cereal restaurant stand.

 

Press release with pictures here.

 

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Technorati Tags : cereal, restaurants, Cereality, breakfastbowl

 

The Surreal Bowl

Copying the Cereality cereal restaurant concept is nothing new, and is part of the growth of this emerging trend. But, it's not enough to be a copycat. A successful competitor will need to distinguish themselves.

 

The Surreal Bowl may be the first creative alternative in this increasingly crowded market. Located in St. Petersburg, Florida it appears to have an almost cartoon look and feel, and specializes in sugared cereals. (See articles at Slashfood and The Tampa Tribune for more information).

 

It will be interesting to see how it catches on.

 

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Technorati Tags : cereal, restaurants, Surreal+Bowl, breakfastbowl

Don't eat cereal and drive

You may have wondered if I'm still around. The answer is YES! It's just that I took a much needed vacation recently. Now that I'm back we can get back to more Cereal Bowl action!

 

The St. Petersburg Times reports that a man had a car wreck because of being distracted by eating Frosted Flakes while he was driving.

 

NOT Gr-r-r-r-eat!

 

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Technorati Tags : cereal, driving, Frosted+Flakes, breakfastbowl

Cereal and bloggers

Here are some significant blog postings regarding cereal from the past few weeks:

 

Mom's Basement is my Secret HQ! is disappointed with the new Alpha-Bits

 

All this chittah-chattah finds using Froot Loops for crafts bizarre

 

Life is Crap reports that "Tony the Tiger Owes Big Bucks in Child Support Case"

 

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Technorati Tags : cereal, blogs, breakfastbowl

 

General Mills goes liquid

Sorry for the lack of posts recently. I've been moving.

 

General Mills announced a deal with flavored-milk maker Bravo! Foods for a line of milk that tastes like General Mills' most popular cereals. Initial flavors include Trix, Cocoa Puffs, and Wheaties (?!), with the possibility of later adding Lucky Charms, Booberry, and Frankenberry.

 

(Read the story at the Minneapolis St. Paul Business Journal)

 

This is the not the frist foray into cereal beverages. Last fall I reported on Liquid Cereal, but that has appeared to have fizzled. Kellogg's has Drink 'n Crunch, which isn't quite the same but leans in the same direction.

 

This new deal between a major cereal manufacturer and Bravo! (which already has established itself in creating specialized branded milk beverages) could be the one that pushes cereal beverages into the mainstream.

 

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Technorati Tags : cereal, beverages, General+Mills, breakfastbowl

 

Don't eat cereal while driving

You see it all the time. People engaged in secondary activities while driving, like talking on a cell phone, drinking coffee, putting on make-up, even eating a sandwich. But eating cereal from a bowl?

 

In a letter in the Chambersburg, PA Public Opinion, a reader tells of a erratic driver eating cereal while driving.

 

Cereal is a great food. And, it's important to have a healthy breakfast. But, please don't eat cereal while driving!

 

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Technorati Tags : cereal, driving, safety, breakfastbowl

 

Repositioned cereals

Cereal, like any marketed goods, go through an evolution to respond to shifting consumer demands and whims. Packaging changes frequently. So do the names (for example, Sugar Pops which became Corn Pops and now just Pops). And, at times even the cereal formula itself is modified, with General Mills recent commitment to whole grains.

 

The Oregonian has an interesting article covering this topic, "Cereal, Seriously".

 

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Technorati Tags : cereal, marketing, breakfastbowl