Tuesday, February 14, 2006

New image for POPS

Keep your eyes open in the U.S. for a new brand image for Kellogg's "POPS", formerely known as "Corn Pops" (and originally 40+ years ago as "Sugar Pops").

Kellogg has been introducing a number of new products and designs in the last few months, and this is a noteworthy one since it is tampering with an established brand. My suspicion is that Corn Pops were losing their market share, and especially in light of generic brands, etc. Kellogg's is looking for ways to stand out on the shelves.

New POPS will appear in FOUR different box designs: Gaming, Hip Hop, Snow and Skate. Something for everyone?  

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