Thursday, February 23, 2006

The shifting cereal market

According to an ACNielsen survey (reported in FastCompany , March 2006, p. 63) sales of ready-to-eat breakfast cereals declined in the U.S. by 1% last year. But, China showed a 14% increase, and India a 32% increase.
It will be interesting to watch what impact this has on the global branding of cereals, and even the new types of cereals that could be developed to cater to these markets.

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