Monday, February 20, 2006

Eggo Cereal

It could be the 100th Anniversary, but Kellogg has been aggressive in its recent release of new cereals and branding. A good example is the recent introduction of Eggo cereal, with Maple Syrup flavor.
 
This is the not first waffle cereal to be introduced (i.e. Waffle Crisp), but Kellogg is tapping into another one of their strong brands, Eggo frozen waffles. The connection is a sound one, and at minimum it should prompt people to try this new innovation.
 
Of course, the real question is: will they like it enough to keep buying it?
 

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6 comments:

Anonymous said...

This stuff is awesome. Best cereal I've ever had.

Anonymous said...

OMG EMILY ITS AMAZING!

Anonymous said...

OMG YOU HAVE TO LET ME TRY IT!

Anonymous said...

I love wafflesssssssssssssssssss

htvnh said...

you suck!!! How come every time I get eggo creal Evrey Pirate keychain is red or green!!! why do you put the blue one on the box if it doesn't evan ixist

Alex said...

I just bought this over the weekend and I love it. So I googled it today and your blog was one of the first hits.

What a great cereal!