Tuesday, August 01, 2006

Ford Fusions in Froot Loops

In a somewhat strange move, Ford has partnered with Kellogg to put 600,000 Ford Fusion Hot Wheels cars in boxes of Froot Loops, Apple Jacks, Frosted Flakes, and Cocoa Krispies. The special boxes will be distributed by Target, and one lucky car will actually win the possessor a real car.
I've always wondered why car companies don't partner more cereal companies. This would be a great way to build brand identity. Why not a cereal called "Wheels" with round bites, but with special collectible boxes featuring significant vehicles?
But, why would Ford do this with what are largely kids cereals?

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1 comment:

Sparkina said...

Ford would do this because the person who buys the cereal for the kid is the PARENT. So, a toy car for little Katie or Karlos, and a real set of wheels for Mom and Dad, and everyone's happy