Kellogg's Organics

Is it just marketing, or a genuine recognition of the trend toward healthier and organic foods?

Kellogg has just introduced a new line of organic food versions of some of its popular items, including Rice Krispies, Frosted Mini-Wheats, and Raisin Bran. (See www.kelloggsorganics.com)

Of course, these organic versions will cost more.

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