Where's the fruit?

Today's San Francisco Chronicle has an article reporting on a study released by the The Prevention Institute and the Strategic Alliance for Healthy Food and Activity Environments (who comes up with these titles?). The report reveals that more than half of children's foods purported to contain fruit actually have little or no fruit in them. They did not consider real fruit flavoring or less than 10% fruit juice as qualifying as containing fruit (So even some of the newer cereals claiming to be more natural, such as Fruity Cheerios, are in their eyes no big deal). Of course, this matter is not just limited to cereals.

The topic raises a number of issues, ranging from truth-in-advertising to marketing to children to nutrition. Not the first time that cereal has been implicated.

By the way, here are the cereals that made their "no fruit" list: Berry Berry Kix, Cap'n Crunch with Crunch Berries, Froot Loops, Fruity Cheerios, Fruity Pebbles, and Trix.

---

Technorati Tags: cereal, marketing, nutrition, fruit, BreakfastBowl