A Pirate's Life
Timed well with the latest version of Pirates of the Caribbean, Quaker has initiated an interesting contest tied in with Cap'n Crunch. According to their survey 83% of children (ages 8-13) think it would be fun to be a pirate. Building on this fascination, children are invited to write their own pirate tale in the "Legend of LaFoote" contest. LaFoote is an old character in the Cap'n Crunch saga and is being revived.
LINK to press release
Technorati Tags: cereal, Quaker, Cap'n+Crunch, marketing, breakfastbowl
LINK to press release
Technorati Tags: cereal, Quaker, Cap'n+Crunch, marketing, breakfastbowl
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