Wednesday, June 13, 2007

New innovations from Kellogg

In a tight, competitive market innovation is essential. Watch for new versions of two favorites coming soon to a grocery store near you: Pops Chocolate Peanut Butter, and Froot Loops Smoothie.

The Pops cereal fits the trend this year of adding chocolate to common cereals. Froot Loops Smoothie is comprised of yogurt-covered pieces, another common technique being used in the last few years.

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