Wednesday, January 21, 2009

Hannah Montana

One of my fascinations with cereal is because of its link with popular culture. For decades cereal companies have found ways to tie-in cereals sports figures, TV and movie themes, etc. Most recently Kellogg seems to be doing this the most.

The latest example is new Disney Hannah Montana cereal, a multi-grain "secret star" cereal with strawberry milkshake flavoring. It's unlikely to become a classic cereal, but I'm sure that in the coming weeks young girls will be begging their mothers to bring a box home. And, that spells profit for both Kellogg and Disney!


No comments: