Probably of great interest were a couple of other revelations. Chocolate Cheerios appears to be a resounding success, and one of their most successful product launches in years. Regarding Wheaties FUEL the official line is that "It's doing well and it's helping to increase sales for original Wheaties, too" [the latter I also recently noticed]. Apparently they will be delivering 2.5 million samples of it this week to tie in with the new NFL season.
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