Marshmallows

A common adjunct to many sweetened cereals are small marshmallows. For many years these have been added and have now become a mainstay for many brands. To some they add delightful and unique texture, color and flavor. To others they are disgusting, especially once soggy.

For those of you who want the little marshmallows but without the cereal, there is a now a company (www.cerealmarshmallows.com) that sells nothing but cereal marshmallows. No cereal. No fiber. No vitamins, minerals, etc. Just the sweet little crispy marshmallows that turn gooey in milk.

A true niche.