More evidence that oatmeal for breakfast is a growing trend:
According to the L. A. Times, McDonald's restaurants will begin selling a maple-flavored oatmeal mixture for $1.99 beginning this week. The cereal will also contain apples, raisins, cranberries and cream and will be served in a cardboard cup. McDonald's has probably seen the success that Starbucks has had selling oatmeal over the several years ago. Jamba Juice has also added it to their menu.
Oatmeal is a great comfort food, and gives McDonald's a new, healthy option for breakfast guests.
Will this contribute to a further surge for oatmeal and hot cereals in general?