First, a new study from Yale's Rudd Center for Food Policy and Obesity (and reported in Time) reveals that children eat less sugar if they're allowed to sweeten the cereal themselves. This suggests that the high levels of sugar in many cereals may not be necessary to satisfy the sweet teeth of children.
Not likely a result of this study, but coincidentally General Mills has announced that they will continue to lower the amount of sugar in children's cereals to no more than 10 grams per service (source: StarTribune.com) This fulfills what they were promising exactly one year ago and is further indication of the growing awareness among consumers of health issues and the desire for more nutritious options.
Cereal is evolving.
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