Cereal Advent calendar

Many of our most loved Christmas traditions come from Germany. Now, German cereal innovator, mymuesli, recently introduced a creative new cereal product that brings new excitement for children counting down the days until Christmas. Each Advent Calendar box contains 24 cereal containers in eight varieties that are discovered each day through their own window. A fascinating innovation, although not cheap (59 euros = $78 US).

This is the kind of creative thinking we need to see again among U.S. cereal companies!