Recent quarterly financial reports from Kellogg suggest the company continues to face some major challenges. Profits are down 14%, and like a growing number of countries the company is facing a rating review from Moody's Investor Service. The pressure comes as a result of several factors including higher grain prices and a highly competitive marketplace, all this despite trying to cut costs and increase prices.
As I've been saying for awhile now, the big cereal companies are in a difficult position despite their strong brand positions. Consumers are restless and exploring new, authentic options. Can Kellogg's stand out in this environment?