Reaction to Kellogg

Kellogg's recent announcement that it will change it's advertising and packaging policies has generated more reaction than any other cereal story that I can recall. Apart from the extensive news coverage, many bloggers have chimed in, as have a large number of news commentators. Almost all of the reaction has been negative, or at least skeptical.



While I won't (and can't) reference every online reaction, here are some of the more significant ones that I have come across in the last week:

• The Bean Blog asks, "So now it's Kellogg's fault your kid is fat?"
• Diamondfire says "it's time parent[s] actually try parenting".
• Business as Usual wonders if cereal is now in the same category as cigarettes.
• The Business & Media Institute sees this as some kind of left-wing conspiracy.
• The West Australian reports that obesity experts are "sceptical"
• Rantings of a chef in training declares that Tony the Tiger must now be "public enemy number one"
• MarketingBlurb says "Kelloggs turns its back on Tony the Tiger"
• The Common Voice sees the activists as "Food Nazis"
• Elizabeth Whelan, president of the American Council on Science and Health writing in the New York Post calls it "A Sad Cereal Sellout"

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