Wednesday, February 13, 2008

African American Cereal

In our highly diverse society, niche marketing is an effective strategy.

Now there is even cereal targeted to African Americans! Lawdy Miss Clawdy is a new brand that targets this distinct market with a wide range of food products. Their 'Make Momma Proud' Cereals come in four varieties, and feature inductees of the The National Black & Entertainment Hall of Fame (Dorothy Dandridge, Lloyd Price, Louis Armstrong and Sugar Ray Robinson). Besides encouraging pride among African Americans, proceeds from the sale of these cereals will go to support the construction of a new Hall of Fame building in Harlem, New York, and three universities in Louisiana.

Why not?

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