Thursday, February 07, 2008

Flake technology

While marketing of cereals seems to get most of the attention, underlying the breakfast cereal industry is mass manufacturing. It's one thing to implement a recipe in your kitchen, another to consistently make thousands of pounds of the stuff for once batch. Obviously food technology is a big part of our food supply system, cereal included.

This may seem far from breathtaking or revolutionary but Baker Perkins, a food equipment company, has designed a new roller that is designed to make more even and consistent flakes. The result could be higher quality and lower costs.

My point in all of this is that appropriate technology may be one of the key things the cereal industry needs to increase customer value, regulate costs, and spur innovation.

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