Wednesday, February 20, 2008

Learning from global operations

While ready-to-eat breakfast cereals are an innovation that originated in the U.S., their appeal has extended throughout the world. And, even the major cereal companies have been wise enough to allow their brands to take on local ingenuity and character.

Kellogg for example has the most extensive global operations. It is fun to visit the websites from many of these countries to see the unique products, packaging and other innovations.

In the United Kingdom, for example, there is Coco Pops Creations, a "pick'n'mix cereal" with four different cereal shapes and sizes to mix and blend for a different combination at every breakfast.

Certainly, what works in one country won't necessarily work in another. But, perhaps companies should be more willing to try some of these ideas elsewhere. I know some of this goes on already, but in an increasingly global economy this should be the rule.

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