Friday, February 08, 2008

The Bear Naked story

The New York Times recently ran an article on Kelly Flatley and Brendan Synnott, founders of the successful Bear Naked granola cereal brand. Bear Naked is an innovative, alternative brand that recently was purchased by Kellogg, leaving the two partners with tons of money.

In many ways it is sad to see a small, upstart like Bear Naked get taken over by a big corporation. But, if you offered me $122 million I'd probably take it too!

Nevertheless, a story worth reading.

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