1. What is Cap’n Crunch’s first name?
2. Which athlete has appeared most often on a Wheaties box?
3. Name the three original flavors in Froot Loops.
4. How many cereal boxes can be made out of 1 pound of recycled newspaper?
5. What was the first Internet cereal?
6. Which cereal would even picky Mikey eat?
7. Name the four original shapes in Lucky Charms.
8. Which word has disappeared from the names of several cereals over the years?
9. Does a box of Post Grape Nuts contain any grapes or nuts?
1 0. What are Rice Krispies called in Asia?
11. What is the percentage of sugar in Apple Jacks? How about Nabisco Shredded Wheat?
12. What is the name of the green rooster that has appeared on Kellogg’s Corn Flakes since 1958?
13. Where, exactly, is the Honeycomb Hideout?
Sources: www.cereal.com , www.wheaties. com, www.americancerealcouncil.org
Answers:
1. Horatio
2. Michael Jordan (18 times)
3. Orange, lemon and cherry
4. Six
5. Quisp, introduced online by Quaker in 1999. To order: www.quisp.com .
6. Life
7. Pink hearts, yellow moons, orange stars and green clovers. Only the pink hearts remain. Other shapes introduced since that first box in 1963 include blue diamonds, purple horseshoes, red balloons, rainbows, yellow pots of gold and green leprechaun hats.
8. Sugar. For example, Sugar Smacks are now Honey Smacks; Sugar Pops are now Corn Pops; Super Sugar Crisp is now Golden Crisp.
9. No. Grape Nuts contain wheat and barley.
10. Rice Bubbles
11. 54.6 percent (Apple Jacks) and 0.6 percent (Shredded Wheat)
12. Cornelius
13. We’re not sure, but we’d like to hang out there.
Old cereal boxes are not only tremendous collector's items, they also provide tremendous snapshots of design, marketing and popular culture.
It could be the 100th Anniversary, but Kellogg has been aggressive in its recent release of new cereals and branding. A good example is the recent introduction of Eggo cereal, with Maple Syrup flavor.
Sunday marks the 100th anniversary of the beginning of Kellogg, which began as the Battle Creek Toasted Corn Flake Company on February 19, 1906. While not the only player in the industry, there is no doubt that no other company has had as much influence on cereal becoming part of our culture.
The onslaught against cereal manufacturers (and Kellogg in particular) over advertising continues (see "Activists sue over cereal ads" as an earlier example).Kellogg has been introducing a number of new products and designs in the last few months, and this is a noteworthy one since it is tampering with an established brand. My suspicion is that Corn Pops were losing their market share, and especially in light of generic brands, etc. Kellogg's is looking for ways to stand out on the shelves.
New POPS will appear in FOUR different box designs: Gaming, Hip Hop, Snow and Skate. Something for everyone?
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