Wednesday, September 27, 2006

Commercials on YouTube

YouTube is certainly one of the hottest places on the Internet right now, with many thousands of videos available to watch.
I have discovered that, for cereal lovers, there are a large number of TV commercials on cereal uploaded to YouTube. Many of these quite old, going back over 40 years. If you are looking for trip down memory lane visit the site and search for "cereal commercials". From that search list you should be able to watch some fascinating videos that remind us of the strong  marketing images cereals have portrayed over the years. (Of course, you will have to wade through some irrelevant ones in the process).

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Thursday, September 21, 2006


Occasionally I have highlighted interesting gadgets and packaging designed to make eating cereal a more convenient and enriching experience. Here's a new one: A plastic dual chamber container with a cereal bowl and milk jug, including a freezer pack to keep the milk cool. Great for eating breakfast on the go!
Available from BrylaneHome

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Wednesday, September 20, 2006

The names keep coming

My intent is not to keep an exhaustive list, but I still find it interesting to watch all the new cereal restaurant copycats joining the market. This time in Richmond, Virginia (near Virginia Commonwealth University)  Out of the Cereal Box Company has made its debut.
Story from

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Monday, September 18, 2006

Cereal and bloggers

Significant blog posts from the past few weeks regarding cereal:
Mises Economic Blog finally uncovers the official reason Kelloggs uses a foil wrapper as opposed to a plastic wrapper.
The Impulisve Buy discusses the introduction of new Fruity Cheerios.
Amanda passes on a "study" on how your favorite Lucky Charm correlates with your love life
While hardly profound, Louie the boy wonder contributes to the latest trend of bloggers completing lists and survey: "My Top 10 Cereals".

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Friday, September 15, 2006

Cereality wins "Experience" Award

Cereality, the obvious leader in the emerging cereal restaurant concept, won the 2006 "Experience Stager of the Year" award. The award is based on the principles of the book, The Experience Economy.
True, what will make these restaurants successful is not just the cereal itself, but the experiences (i.e. unique breakfast, nostalgia, etc.) that go along with it.
Congratulations Cereality.
LINK to report from Yahoo!

Thursday, September 07, 2006

Doug Flutie on Wheaties

General Mills announced that a new box will be introduced featuring Doug Flutie. Flutie gained fame in the 1984 Orange Bowl when he, playing for Boston College, threw the memorable "Hail Mary" pass to beat Miami. Flutie also later played in the USFL, CFL, and NFL.
What is significant about this box is that Doug Flutie is probably the athlete who popularized the concept of appearing on private-label cereal boxes. Flutie Flakes, sold in both the U.S. and Canada, were developed to raise money for the Flutie Jr. Foundation for Autism.

Wednesday, September 06, 2006

Consumer Reports does cereal

The September 2006 issue of Consumer Reports magazine includes a special section on cereal.
One of their observations is that many cereal knockoffs (i.e. lower priced alternatives to name-brand cereals) are about as good as their name-brand counterparts.
Health matters concerning cereal are also discussed, with suggestions on how to choose the best cereal.

Friday, September 01, 2006

More cereal restaurants

In recent months there hasn't been much buzz about copycats of cereal restaurant pioneer, Cereality, especially in light of its recent lawsuit with Cerealicious. Well, there are still many wanting to capitalize on this emerging restaurant trend.
Cereal Barn & Peanut Butter Cafe has opened in Bloomington, Indiana.
As a first for Canada, two entrepreneurs have each opened up their own versions: The Cereal Bar and Cerealicious (no connection with the U.S. company). (See article in Business Edge).

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