Target's packaging wins award

Earlier this year Target introduced an innovative new packaging concept for its Archer Farms cereals. The bagless containers were named 2008 Package of the Year in the Food Category by Food and Beverage Packaging magazine. Target is known for moving beyond the ordinary and their execution of this design with packaging company Sonoco is worth noting. Congratulations!

(Story in Marketwatch)

Technorati Tags: cereal, Target, Archer+Farms, packaging, breakfastbowl

More on Archer Farms

A few weeks ago I reported on the new cereal packaging innovation being launched at Target with their Archer Farms house brand.

Visiting my local Target today I am even more impressed seeing the new cereals on the shelf. They look great, and stand out from the usual boxes of the other brands. The unique shape, the lack of inner bags, the plastic flip top, the attractive overall design, and appealing recipes make for a premium brand in its own right.

My question is: Why can't the big cereal companies come up with innovation like this?

Technorati Tags: cereal, packaging, Target, Archer+Farms, breakfastbowl