Monday, June 30, 2008

Alpha-Bits are back?

I have to admit, this one caught me off guard. Post has recently relaunched Alpha-Bits cereal. What surprised me is that I didn't even miss them. Apparently this class cereal brand was taken off the market in 2006.

According to Post, the new Alpha-Bits "is back with a great tasting formula that also has nutrients to support healthy brain development!" Must be so that they can spell better?

I can't speak for the cereal itself yet, but I like the new box!

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Thursday, June 26, 2008

Kellogg's meddles with recipes

Last year Kellogg announced major nutrition and advertising changes because of increased public pressure against their marketing to children. Most notable, so far, has been new nutrition labeling.

Kellogg recently announced that they will now be modifying recipes of many of their popular cereals, including Froot Loops, Corn Pops, Apple Jacks, and Cocoa Krispies. They will be reformulated to contain less than 12 grams of sugar per serving. Rice Krispies will now be lower in sodium. This is in compliance with their own new guidelines which limit advertising to children if certain nutrition standards are not met.

Certainly the world has changed, and the pressure on Kellogg is understandable. But, cereal purists will grieve over the changes. Some of the "fun" behind these sugar-laden cereals is being toned down, and that's a cultural loss.

Kellogg's press release

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Thursday, June 19, 2008

Kellogg shrinks again

The high cost of fuel is impacting all facets of our economy. Cereal companies are no exception. Certainly rising prices have an impact on sales, but the one practice I find deplorable is tricking consumers by shrinking the box sizes. While not the first time that has been done, Kellogg appears to be doing it again with certain cereal (see

How small can they get?

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Thursday, June 12, 2008


General Mills has announced a new charm to Lucky Charms, the first permanent addition in more than 10 years. For those of you who keep track of these details it is a yellow "magical hourglass" to give Lucky "the power to control time".

This comes at a time when there is growing concern about the use of artificial food dyes.

But, who cares as long it sells cereal?


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Sunday, June 01, 2008

Is it art or a light?

Refined Sugar Studio, a Cincinnati contemporary design studio, has created a fluorescent light fixture featuring cereal box images, all of whcih are sugared cereals.

It's called "Refined Cereal".

The perfect addition to the home decor of any cereal lover!

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