Thursday, June 26, 2008

Kellogg's meddles with recipes

Last year Kellogg announced major nutrition and advertising changes because of increased public pressure against their marketing to children. Most notable, so far, has been new nutrition labeling.

Kellogg recently announced that they will now be modifying recipes of many of their popular cereals, including Froot Loops, Corn Pops, Apple Jacks, and Cocoa Krispies. They will be reformulated to contain less than 12 grams of sugar per serving. Rice Krispies will now be lower in sodium. This is in compliance with their own new guidelines which limit advertising to children if certain nutrition standards are not met.

Certainly the world has changed, and the pressure on Kellogg is understandable. But, cereal purists will grieve over the changes. Some of the "fun" behind these sugar-laden cereals is being toned down, and that's a cultural loss.

Kellogg's press release

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