Monday, April 30, 2007

Cereal box mosaic

Cereal history buffs will love this incredible new "coverpop" mosaic featuring over 1300 boxes of cereal from the past. Simply move your mouse over the mosaic to see incredible boxes from the past. Click to enlarge.

Lots of fun!


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Monday, April 23, 2007

Cereal World and partnerships

Life has been quiet lately on the cereal front, but here is a recent development ...

I continue to watch with the interest the growth of cereal restaurants, like Cereality, The Cereal Bowl and a host of smaller copy-cats. This fresh concept is bound to see continued expansion.

But, growth has been far from explosive. Some have argued that the concept is not likely to take off outside of college campuses or airports. And, selling primarily cereal items is not a long-term profitable venture.

According to the Minnesota Daily, Cereal World, a Minneapolis restaurant, is soon to launch but in conjunction with the "Minnesota Popcorn Connection". While this combination provides branding complexity and confusion, it may be a worthy attempt for viability.

We'll keep watching.

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Sunday, April 08, 2007

Cereal and bloggers

Here's a list of significant blog postings from the last month or so pertaining to cereal:

Tarks Place provides an informative compilation of cereal advertising slogans from over the years.

aiyenface examines the origins of the universe over a bowl of cereal.

Adan Berkowitz and eyeofhorus83 consider the changing shape of Trix, especially now that they have gone back to the original puffs shape.

Cereal Insider wonders why there is a lack of female cereal characters can't stand Fruity Pebbles

djchuang doesn't believe that cereal restaurants will attain the same level of success as Starbucks.

You Look Great warns of the danger of uneaten cereal boxes in your home.

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Thursday, April 05, 2007

General Mills looking for innovation

My second post on General Mills and innovation in the last week. It looks like they may be getting it.

Their website has a new page calling for scientists, inventors and others from outside the company who might be able to partner with the company. They say:

"We are constantly looking for world-class innovation partners - partners with novel capabilities - who can help us meet the needs of our consumer today and help develop products that will meet their needs of tomorrow."

General Mills is more than cereal, but obviously cereal is a big part of their business and it is a highly competitive segment. Innovation is the only solution for the long-term.

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Monday, April 02, 2007

Weekly Poll Update

The results from our latest Breakfast Bowl poll are in. My last question was: "How do you eat cereal?"

Here are the results:

In a bowl with milk, duh! - 91%

Directly out of the box - 18%

Added to other foods, like salads - 12%

In recipes - 3%

Other - 3%

NOTE: Multiple responses were permitted


take on the above results: No surprises.

Now it's time for our next question. In light some recent posts concerning the price of cereal, let me know "Is cereal a good value for the money?"


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