Monday, September 28, 2009

The Cereal Project

If you are looking for that favorite cereal from your childhood, or just curious about the myriad of cereals available a new website is designed to be your one-stop cereal database. Already, The Cereal Project, contains over 1,220 U.S. cereals, with new ones added regularly. A fascinating resource part of the website.

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Thursday, September 24, 2009

Cereal poll update

It's time for our next Breakfast Bowl poll. The last question was: "Are there too many breakfast cereal choices available today?"

Here are the results:

Yes - 43%
No, just right - 21%
No, we need more choices - 36%

Now for the next question. Earlier this month General Mills unveiled the next generation of Wheaties: FUEL.

So, "What is your initial impression of new Wheaties FUEL?"


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Wednesday, September 09, 2009

Wheaties FUEL - more evolution

As announced in July, General Mills has been working to strengthen the brand image of Wheaties, and today officially unveiled its new Wheaties FUEL cereal.

As a result of their market testing they decided on a Cinnamon Honey Crunch flavor that is "lightly sweetened" and features crunchy whole wheat flakes and crisp rice.

Obviously, from the box, this cereal is the ultimate men's cereal, or so they would want consumers to believe. The message is clear: This cereal is designed by sports nutritionists, tested by athletes, and will provide "long-lasting energy to fuel your wins". From a marketing perspective FUEL is bold and brilliant.

The nutritional qualities touted include the fact that it is made with whole grain, contains 100% of the Daily Value of B vitamins, and 5g of fiber to curb hunger. There are still some nutrient quantities not fully revealed, such as the proportion of simple carbohydrates and the protein quantity.

Wheaties FUEL will not be available on grocer's shelves until January, but it is possible to purchase a Collector's Edition box now for $9.99, which includes shipping. The price also includes a 3-month subscription to Men's Health magazine, a marketing partner in this venture.

The true test of whether this evolution becomes a revolution will be apparent early next year. Will this new cereal and brand capture a bigger market share for General Mills? Time will only tell, but I think they are off to a good start.

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Monday, September 07, 2009

Monster Cereals

NOTE: Blogging has been very sparse in the last month or so as life took an unexpected turn with the death of my father this summer.
One of the most successful cereal franchises has been the "monster" cereal brands produced by General Mills (i.e. Count Chocula, Frankenberry, and Boo Berry, etc.). With Halloween coming next month it is appropriate to highlight a relatively new blog focusing on these pop icons.

Check it out at:

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