Friday, December 21, 2007

Cinnabon cereal

As I keep saying, innovation is essential in today's crowded cereal market. Consumers are looking for something unique, and desire products that create an emotional response.

Cinnabon, a well-known baker of cinnamon rolls, knows that many people cannot resist the flavor and scent of their baked goods. Now, they have extended their success to cereal, with two new Cinnabon Crunch cereals (in Cinnamon and Caramel Pecan flavors).

Kellogg has several cinnamon roll variety cereals, but let's be honest: Which brand has the most appeal to consumers?

One way the big cereal companies can regain their edge is to partner with other successful food brands to create new, exciting, and appealing cereals.

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Sunday, December 09, 2007

Christmas gift idea

If you are looking for a perfect cereal gift for the special woman in your life, here is an idea: The Cheerio Necklace.

According to Perpetual Kid, cereal is "Good to eat, better to wear!".

The cereal charm is cast from an actual Cheerio, and made from sterling silver.

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Tuesday, December 04, 2007

Indiana Jones cereal has posted a photo of a sample box for a new Indiana Jones cereal that Kellogg is expected to market soon in conjunction with the upcoming "Indiana Jones and the Kingdom of the Crystal Skull" movie to be released in 2008.

It seems like it's been awhile since there has been good movie-themed cereal. This should be a box to collect.

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