Kellogg tries Cinnabon

Making a cinnamon roll cereal is a great idea, but one that hasn't really taken off yet. Now Kellogg has introduced Cinnabon, capitalizing on a licensing agreeement with the well-known baker.

This is not the first attempt by either Kellogg or Cinnabon. In fact, for Kellogg this is the third time. Previously they had produced Cinnamon Mini-Buns and Swirlz, but neither really took. Cinnabon tried to market its own cereals a couple of years ago, also with limited success. This is not a new relationship, as Kellogg has already been selling
Cinnabon Snack Bars.

But this time the cereal could work. Two well-known brands coming together with Kellogg's manufacturing and distribution could make for a winning formula.

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Cinnabon cereal

As I keep saying, innovation is essential in today's crowded cereal market. Consumers are looking for something unique, and desire products that create an emotional response.

Cinnabon, a well-known baker of cinnamon rolls, knows that many people cannot resist the flavor and scent of their baked goods. Now, they have extended their success to cereal, with two new Cinnabon Crunch cereals (in Cinnamon and Caramel Pecan flavors).

Kellogg has several cinnamon roll variety cereals, but let's be honest: Which brand has the most appeal to consumers?

One way the big cereal companies can regain their edge is to partner with other successful food brands to create new, exciting, and appealing cereals.

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