Wednesday, September 19, 2012

Coffee cereal

I've always wondered why someone hasn't come up with a coffee-flavored cereal. Well, finally someone has taken on the challenge!

A Maui-based food scientist has come up with Cappuccino Crunch a brand of four unique varieties (Kona Blend, Mocha, Cappuccino, and Chai Spice). At this point the company, Flavor Waves, markets these cereals only in Hawaii. But, who knows, if they go over well more of us might be able to have our coffee cereal alongside our morning coffee!

(Source: The Maui News)

Tuesday, September 18, 2012

Kellogg looks for loyalty

A big part of any company's success is customer loyalty. If people like your product and make it a habit to keep buying it you have a winner on your hand.

Earlier this summer Kellogg announced a Family Rewards program intended to get consumers to stick with their products because of the lure of rewards, prizes and special offers. Quite simply many Kellogg's branded products will contain a special code printed inside, You enter the codes on your computer or phone and collect points.

In a highly competitive cereal and snack food marketplace working to obtain customer loyalty is a big feat. I wonder, however, whether most customers could be bothered with the whole process. Sure there are some couponers, etc. who look for this type of thing, but I'm not convinced it will make a difference. In fact, I've seen or heard little buzz about it outside of Kellogg's own promotions.

Real customer loyalty comes not from promotions or gimmicks, but consumers who are passionate about a product. That comes from innovative, strong products backed by strong branding. Kellogg should be focusing more on that.

Sunday, September 02, 2012

The first Breakfast Bowl contest!

It's hard to believe that it's September already! But, this is a great time to introduce a contest that will run through to the end of this month and give you the opportunity to win a unique cereal prize!

Here's what you have to do to enter:

Simply tell your friends via Facebook to "Like" our Facebook page, or via Twitter to follow us on Twitter.

The Prize: One winner will receive two packages of the new SexCereal (one for him, and one for her) with a retail value of approximately $22.00. This unique cereal could be a collector's item in the future!

The Story behind the Prize: I like to try the cereals I talk about in this blog, but rarely receive samples from manufacturers. So in light of our recent story about SexCereal I decided to try it and buy some myself. Unfortunately, there was a problem during shipping with one of the cereal packages, and the company responded promptly to fix the mishap and was gracious to throw in some extra packages for the trouble. So, instead of keeping it all to myself I'm going to share some with my loyal readers.

The Details:

1. To share the Breakfast Bowl via Facebook, post a "Public" message to your timeline telling people to visit our Facebook page, but be sure to tag The Breakfast Bowl page in your message (the simplest way is to start typing "@break..." and watch for our page to appear in the list and then select it). OR visit our page and click on the settings button next to the "Message" button, and then choose "Share", but again be sure the message is "Public" and we are tagged.

2. To share the Breakfast Bowl via Twitter, tweet a message that tells people to follow us at @breakfast_bowl. You must be using a public Twitter account.

3. You may repeat this on each social media network up to once per day through to midnight (Pacific) on September 30, 2012.

4. One winner will be chosen randomly from all entries (i.e. Facebook and Twitter promotions)

5. Open to all residents of the United States and Canada.

6. Big Life Foods, maker of SexCereal, is not involved in this contest.

UPDATE OCTOBER 2, 2012: Congratulations to @antonioortegajr the winner of our contest!