Wheaties - back in the game?

It appears that General Mills might be getting back into the game. They announced this week that two recent gold medal Olympians will appear on upcoming Wheaties boxes: Nastia Liukin (gymnastics) and Bryan Clay (decathlon). They have also updated their website with a new look.
The question is: Will this be enough for Wheaties to have a full come-back?
Technorati Tags: cereal, Wheaties, Nastia+Liukin, Bryan+Clay, breakfastbowl