Cereal box FAIL

There has been considerable buzz over the past few days over the phone number error that was printed on boxes of Ochocinco Cereal, a custom cereal featuring Cincinnati Bengals' Chad Ochocinco. Consumers were encouraged to phone the Feed the Children charity, but a misprint directed callers instead to a phone sex line. This is the second time in less than two years that a cereal was caught misdirecting innocent breakfast eaters to a surprise telephone sex encounter.

The company who manufactures the cereal, PLB, will be correcting the mistake.

Embarrasing.

(Source: Reuters)

Technorati Tags: cereal, phone+sex, Ochocinco, breakfastbowl

Flutie Flakes returning

The MetroWest Daily News recently reported that Flutie Flakes will be returning this fall, 10 years after they originally introduced across the U.S. and Canada.

For those of you that don't know, Doug Flutie was the Heisman trophy winner who later played for the Buffalo Bills and San Diego Chargers, after a time playing in the Canadian Football League. Ten years ago he launched his own cereal (actually rebranded generic frosted flakes) with the hope of raising money for an autism foundation he founded in honor of his son who was diagnosed with the condition. Ultimately he sold 3 million boxes.

What is even more significant about Flutie Flakes is that it made successful a new type of cereal: private label sports cereals and other foods. Since then PLB Sports has launched numerous other cereals and foods featuring such athletes as Dan Marino and John Elway, and both college and professional teams.

The 10th Anniversary relaunch of Flutie Flakes is certainly worth noting.

Technorati Tags: cereal, Flutie, PLB+Sports, breakfastbowl