Wednesday, September 26, 2007

Kellogg buying Post?

Post has long been an also-ran cereal company, behind the obvious leaders Kellogg and General Mills. In my opinion, there isn't much real innovation or creativity coming out of Post.

The Battle Creek Enquirer reports that rumors are flying in cerealville that Kellogg might be trying to take over its long-time rival.

The article is worth reading. LINK.

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Monday, September 24, 2007

All-Bran's subliminal advertising

This summer Kellogg released a creative, new commercial for All-Bran that takes on a sensitive topic (i.e. regularity) with subtle humor.

Watch it for yourself on YouTube and notice the striking visual metaphors!

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Thursday, September 20, 2007

Kellogg announces new nutrition labelling

With pressure to focus less on marketing to children, and more on nutrition, Kellogg has announced a new approach to nutrition labelling on its cereals. Up to this point both Kellogg and General Mills have each been using a complex set of symbols to depict nutrition content of cereals, but it was a little to complicated for most consumers. Kellogg is simplifying things with its new Guideline Daily Amounts that appear on the front of the package, and convey key nutritional facts.

While simpler, the new labelling still assumes some basic understanding of key nutritional concepts by consumers. Savvy purchasers will find the information convenient, but for those who are confused by nutrition (or simply don't care) it is doubtful to make an impact.

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Wednesday, September 19, 2007

Hot cereal anyone?

With the growing trend of consumers toward natural products, hot cereals appear to be making a comeback. The simplicity of porridges are in stark contrast to the highly processed ready-to-eat cereals that dominate the market. The New York Times recently picked up on this with an article that highlights how Quaker is getting back to its roots by marketing hot cereals, specifically its new Simple Harvest line.

While cold breakfast cereals have an edge in convenience, the return to hot cereals are a trend worth watching.


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Tuesday, September 18, 2007

Skipping Breakfast

Breakfast is too important to skip,so I wouldn't dare do that. But, due to extreme personal circumstances in the last month or so blogging has taken a back seat. But, it's time to return to this passion and pour another bowl. There's much to catch up on from the last few weeks!

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