Sunday, July 23, 2006

Cereal and bloggers

Significant blog posts from the past few weeks:
Jesse Isaacs notices the inconsistencies between commercials featuring cereal and real life.
Dusty Plunkett in the Times-Journal writes on cereal memories, espeically Mr. T cereal.

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Monday, July 17, 2006

Old cereal commercials

Over the years there has been some wonderful marketing of cereal. Beyond the cereal itself have been memorable characters, intriguing boxes, and fun TV commercials.
Adjab, an advertising blog, has been featuring a number of past TV commericals on cereal. I referenced a few before, but here are some others worth watching:

Sunday, July 16, 2006

New Mini-Swirlz Peanut Butter cereal

Here's another example of Kellogg taking a breakfast food and making it into a cereal. (The other is Eggo). Mini-Swirlz started out with "Cinnamon Bun" flavor, and then "Fudge Ripple". Now they've added "Peanut Butter". Obviously the previous two have been selling, and Kellogg offers a unique cereal that keeps it somewhat differentiated on the store shelves.

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Friday, July 14, 2006

New Eggo Cereal - Cinnamon Toast

A few months ago Kellogg launched Eggo Maple Syrup cereal. But, like the frozen waffle, the cereal extension appears to be available in several different flavors. Now, there is Cinnamon Toast. These are not the first cereals to mimic other breakfast foods, but the Eggo brand makes it a strong brand on the shelf.Will there be more flavors coming? 


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Thursday, July 13, 2006

Nuevo La Lechera Flakes

An untapped market when it comes to breakfast cereal is the ethnic/immigrant market. General Mills has just launched La Lechera Flakes which is actually a Nestle brand found in some latino countries like Mexico. La Lechera Flakes are cornflakes flavored with Nestle La Lechera Sweetened Condensed Milk. As evidence as to who the target market is, the U.S. packaging is predominately Spanish.

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Wednesday, July 12, 2006

New Fruity Cheerios

To keep Cheerios, their #1 cereal brand, thriving General Mills regularly introduces innovative new variations.
The latest is Fruity Cheerios, an obvious competitor to Kellogg's Froot Loops, but with the emphasis on being much healthier. Fruit Cheerios contain whole grains, natural flavor from real fruit juice, and less sugar.
Parents and guilt-ridden consumers might just buy it. It's backed by the venerable Cheerios brand, but offers a new level of variety without resorting to the cartoon-style cereals.

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Tuesday, July 11, 2006

New cereal week

With the tightening of the cereal market in North America (i.e. lower consumption and more store and discount brands), cereal makers are forced to innovate and differentiate themselves. I've noticed in the last few weeks an unusually high number of new cereals showing up on grocer's shelves. Some brand new concepts. Some tweaking of existing products. Over the next few days I will highlight some of these new cereals.
(This is in addition to two recent posts featuring Dora the Explorer cereal and new Superman cereals.)

Saturday, July 08, 2006

Kellogg's eyes China

Earlier this year I posted information that General Mills was having a difficult time selling cereal in China, and therefore would shift focus to other food products.
Kellogg, however, still sees great potential in this humungous market. The BBC reports that Kellogg is planning to buyout some Chinese food companies as a way to make headway in this market. They believe the key will also be to tailor the products to local tastes.

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Sunday, July 02, 2006

Cereal and bloggers

Noteworthy blog postings on cereal from the last few weeks:
Adjab critiques the commercial for Smart Start's Heatlhy Heart cereal, and digs back into the archives for nostalgic commercials for Cheerios and Pink Panther cereal.
Cereal serial ran out of milk and tried whipping cream!
Not the first to come with the idea, but Chich is having a cereal party.
Disgusting, but reports on the invention of "Bacon Cereal"

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