Eggo Cereal

It could be the 100th Anniversary, but Kellogg has been aggressive in its recent release of new cereals and branding. A good example is the recent introduction of Eggo cereal, with Maple Syrup flavor.

 

This is the not first waffle cereal to be introduced (i.e. Waffle Crisp), but Kellogg is tapping into another one of their strong brands, Eggo frozen waffles. The connection is a sound one, and at minimum it should prompt people to try this new innovation.

 

Of course, the real question is: will they like it enough to keep buying it?

 

---

Technorati Tags : cereal, Kellogg, breakfastbowl

 

Happy Anniversary! 100 Years for Kellogg

Sunday marks the 100th anniversary of the beginning of Kellogg, which began as the Battle Creek Toasted Corn Flake Company on February 19, 1906. While not the only player in the industry, there is no doubt that no other company has had as much influence on cereal becoming part of our culture.

 

In celebration of this important milestone, Kellogg has created an exceptional website: (www.kellogg100.com). There is detailed historical information, a wonderful gallery of photos and images, recipes and downloadable ringtones.

 

Congratulations Kellogg!

 

---

Technorati Tags : cereal, Kellogg, breakfastbowl

 

Kellogg and "Bad Apples"

The onslaught against cereal manufacturers (and Kellogg in particular) over advertising continues (see "Activists sue over cereal ads" as an earlier example).

 

The Children's Advertising Review Unit of the Council of Better Business Bureau has told Kellogg to stop knocking apples, as they did in the "Race to the Bowl" ads for Apple Jacks. It is felt that children could get the wrong message from these ads and make poor eating choices. (Read the story in BrandWeek).

 

As I've stated previously, I understand the concerns, but sometimes these things fringe on the ridiculous.

 

---

Technorati Tags : cereal, Kellogg, advertising, Apple+Jacks, breakfastbowl

 

New image for POPS

Keep your eyes open in the U.S. for a new brand image for Kellogg's "POPS", formerely known as "Corn Pops" (and originally 40+ years ago as "Sugar Pops").

Kellogg has been introducing a number of new products and designs in the last few months, and this is a noteworthy one since it is tampering with an established brand. My suspicion is that Corn Pops were losing their market share, and especially in light of generic brands, etc. Kellogg's is looking for ways to stand out on the shelves.

New POPS will appear in FOUR different box designs: Gaming, Hip Hop, Snow and Skate. Something for everyone?  

---

Technorati Tags : cereal, Kellogg, Pops, breakfastbowl

Cereal and bloggers

Significant blog postings regarding cereal from the last couple of weeks:

 

Jenco127 dreamt about eating bowl after bowl of cereal.

 

Satanic_owl has a less than favorable view on cereal breakfast bars.

 

used_n_rejected has some issues with certain cereals

 

---

Technorati Tags : cereal, blogs, breakfastbowl

 

 

 

 

 

Wheaties Olympians

With the Winter Olympics about to begin, Forbes has a look at 15 former Olympians who appeared on Wheaties boxes in the past and provides an update of where they are now. An interesting read with photos.

 

LINK

 

---

Technorati Tags : cereal, Wheaties, Olympics, breakfastbowl

Cereal at Starbucks?

StarbucksGossip reports that

 

"Starbucks is planning to test-market special Starbucks cups filled with Kellogg low-fat granola, ready for steamed milk or special add-ins (including caramel sauce)."

 

Another way to get your morning cereal fix. While Starbucks will never become a cereal restaurant, they are recognizing the growing interest in cereal at restaurants, and realize that cereal is a perfect complement for commuters, etc. needing a morning boost.

 

---

Technorati Tags : cereal, restaurants, Starbucks, Kellogg, breakfastbowl

 

Cereal taste test

CBS 3 in Philadelphia conducted their own limited taste test to determine how people responded to store brand cereals in comparison to name brand ones. Check out their story (and watch the video clip?)

 

While some test participants could tell the difference, in 50% of the tests they could not.

 

---

Technorati Tags : cereal, taste, breakfastbowl

 

Yogurt cereals

As I've indicated in a previous post, there is a growing trend towards using yogurt in cereals. Slashfood evaluates reviews done by the Wall Street Journal and adds their own.

 

Is yogurt a fad? Maybe. But, it adds variety for cereal eaters, and a value-added distinction for major brands trying to retain or even gain market share.

 

---

Technorati Tags : cereal, yogurt, breakfastbowl

 

Guard your cereal

The Oroville Mercury-Register reports a cereal burglar in Orland, CA.:

 

ORLAND -- A resident of the Arch Apartments reported to police that an unknown person entered his home through a window shortly after 10 a.m. Monday and removed cereal and milk. Resident Floyd Horn, 41, said nothing else appeared to be missing. Police took a report on the incident.

 

Obviously a cereal lover.

 

---

Technorati Tags : cereal, theft, breakfastbowl