Friday, January 20, 2006

Activists sue over cereal ads

A topic that shows up here from time to time is the controversy of cereals and cereal ads that are targeted to children. Many of these cereals are not that nutritionally sound. Last month, for example, I reported on a study from the Instititute of Medicine of the National Academies which confirmed the link between cartoon characters in cereal ads and their influence on children.
Now, according to the Boston Globe, the Center for Science in the Public Interest has threatened a lawsuit against Nickeloden cable network and Kellogg for using cartoon characters like SpongeBob SquarePants to sell unhealthy cereals.
So will this be the end of creative cereal marketing? Will Kellogg, General Mills, etc. change their marketing because of this threat?
Stay tuned.

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