Thursday, August 31, 2006

Simple Cereal Box design

I have frequently highlighted the importance of cereal boxes in the marketing of cereal. Typically, cereal companies have focused on innovative designs featuring cartoon characters, sports figures, and other popular culture icons. An article that orginally appeared in the Washington Post (but reprinted in the Fort Wayne Journal Gazette) examines a new trend in cereal box design: simplicity. A clean, attractive way to cut through all the clutter in the grocery store cereal aisle.

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