Monday, January 22, 2007

First look at new Disney cereals

As announced a couple of months ago, after working with Kellogg and then trying on their own, Disney now has a licensing agreement with General Mills.

General Mills website now has pictures and information on the first three new Disney cereals, presumably to hit store shelves soon: Little Einstein's Fruity Stars, Mickey Mouse Clubhouse Berry Crunch, and Princess Fairytale Flakes.

Certainly a step up from Disney's disastrous attempt to launch their own cereal brand.

Also, interesting to note that these new cereals are slightly more nutritionally sound than most typical children's cereals, although much of this is merely marketing.

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